Essence Festival 2024: An Unforgettable Experience for Sarep + Rose.
Our first Essence Festival since 2019 was truly an unforgettable experience! After years away, returning to this vibrant event was both challenging and rewarding. From driving box trucks through SEVERAL rainstorms to enduring 94-degree temperatures and 70% humidity, every moment was an adventure.
Behind The Scenes
The journey was filled with long days and hard work. We walked an astonishing 9 miles within the convention center in just one day and made countless trips to Home Depot. Despite the chaos, the effort was worth it. Meeting our customers and making new connections was an incredible experience. Presenting our brand at America’s largest festival, with 250,000 attendees this year, was a significant milestone for us.
A Thank You to the Essence Festival Team
We are immensely grateful to the Essence Festival team for their dedication in making this event a success. Their hard work behind the scenes ensured everything ran smoothly, making the festival a memorable occasion for all.
At the end of a very long, multi-errand 97 degree day with my ride for the week.
Top Sellers at Essence Festival 2024
The hottest sellers at the Essence Festival in New Orleans last week included:
• Leather Sandals for both Women and for Men: These unique sandals were a hit, combining circular materials with comfort and design.
• Large Leather Tote Handbags for Women: The Quality of our Kenya Totes and medium-sized Maral Daily Leather Tote captivated festival-goers with their durability and beauty.
• Crossbody Bags with Artisanally Woven detail from Tropical Ivory Coast and Liberia: These bags stood out for their vibrant, handcrafted details, reflecting the rich artistic heritage of West Africa against a smooth muted leather base.
Activating at Essence Festival 2024 was a remarkable experience for our brand. We cherished every moment (no matter how exciting or exhausting) and are excited about all the new connections we made.
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